I And Love And You Cat Food Reviews in 2021

Is I and Love and You cat food a nutritionally rich and balanced feeding option for your feline? Read this unbiased review and find it out.


  • Species appropriate diet: 4.5/5
  • Quailty of ingredients: 3.5/5
  • Variety of recipes: 4.5/5
  • Pricing: 4/5
  • Customers experience: 4/5
  • Recalls history: 3/5

What is I and Love and You Story?

The pet food manufacturing company with a promising name I and Love and You was established in 2010 in Colorado in a pet food store. As there was a lack of quality dog food, the employees decided to create their own alternative to commercial dog foods with a high level of fillers and other scary ingredients.

The folks quickly found out that they were not alone in their attempts to provide their pets with a healthier diet, so their fame grew. In a year, they were so popular that they established the brand of pet food with real meat and wholesome ingredients. So, they started small and grew into a well-recognized brand available through the chain of retail stores and online marketplaces. As their website says, their dream has become the mission, and they are happy to provide cats and dogs with the food they truly deserve.


In 2019, I and Love and You was recognized as the pet food manufacturer that meets the Clean Label Project (the program that tests products for ingredient purity) standards.

So, the brand’s pitch is all about love and devotion to our small furry friends, but do they live up to their promise and manufacture cat food that is free of fillers, by-products, and other undesirable stuff? Let’s see it further in the I and Love and You cat food reviews.

What is Manufacturing Facility Location?

I and Love and You company assures us that it’s fully transparent in terms of the manufacturing process and the ingredient sourcing. All the recipes are produced and packaged in the USA.

But when it comes to sourcing the I and Love and You cat food ingredients, America is not the only supplier. Indeed, the United States and Canada are the countries that provide the majority of the ingredients for the brand’s recipes. They also get proteins from outside America and Canada, namely Australia, New Zealand, Brazil as the quality of the meats and fish is their priority.

Besides, some of the ingredients are sourced from China as they are not available in any other country. In order to meet the AAFCO requirements for cat food, the brand has to get taurine from China to make cat kibble and wet recipes. Moreover, vitamin B6, folic acid, and D-calcium pantothenate only come from China. So, in order to create a balanced and vitamin-rich diet, the company is urged to get some of the essentials from China.

But you can rest assured that all of the ingredients undergo severe testing as they enter the manufacturing facility and the ready food then undergoes quality checks to make sure your feline eats the healthy and life-prolonging meals.

What is I and Love and You Recall History?

I and Love and You cat food recall history is crystal-clear, but their dog treats were recalled in 2015 due to the potential salmonella contamination.

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What Kind of Cat Food Does I and Love and You Offer?

I and Love and You cat food is a natural and grain-free diet designed by top Ph.D. pet nutritionists and then approved by Dr. Angie Krause, a holistic vet who aims at prolonging the life of our furry companions with the use of holistic medicine.

As the brand understands that fillers do good to the bottom line of any company and harms the felines’ health, it doesn’t use any fillers in its recipes. All their foods are free of potato, corn, soy, wheat, and other ingredients that just add weight to the bag but deliver no nutritional value.

I and Love and You pet food company always adds meat as the first ingredient. The nutritional value is enhanced with Omega 3 and 6 obtained from flaxseed and fish oil to ensure a soft coat and healthy skin of your feline. Besides, all their kibble recipes are enhanced with prebiotics and probiotics that help combat digestion issues, bad breath, soft stool, gases, and more.

There are both dry and wet formulas in I and Love and You. Without any further ado, let’s see what they have to offer.

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I and Love and You Dry Cat Food Reviews

At I and Love and You, they believe that life is already filled with complex stuff. Thus, they would like to make the choice of the cat food stress-free and simple and manufacture nourishing recipes for cats from natural and fresh ingredients avoiding any “scary” stuff and additives.

Real meat is always the first ingredient in all their dry formulas. In this way, they support the natural craving of your furry friend for a high-protein diet. All the recipes are grain-free, so they replace grains with peas, sweet potatoes, and other vegetables that are packed with protein, healthy carbs, and other vitamins. I and Love and You brand also adds probiotics and prebiotics to support the healthy digestive system and eliminate tummy rumbles.

All dry recipes of I and Love and You are broken down into three product lines:
  • Naked Essentials
  • Nude Food
  • Lovingly Simple

Naked Essentials is the largest kibble lineup and includes four flavors. There are chicken & pumpkin for digestive health, chicken & duck, salmon & trout, and chicken & turkey recipes for indoor cats. These are grain-free formulas that contain meat as the first ingredient and are then packed with the essentials required in the cat’s diet. No fillers, by-products, or artificial additives. Just natural ingredients that deliver maximal nutritional value for the cat.

Nude Food by I and Love and You is the cat food series made with felines with tummy issues in mind. Featuring only two recipes, Poultry a Plenty and Surf ’n Chick, this lineup contains prebiotics, probiotics, enzymes, flaxseeds, coconut oil, pumpkin, turmeric for overall cat’s health.

And, finally, I and Love and You Lovingly Simple is a limited-ingredient series that exclude common cat allergens to ensure every feline enjoys a delicious and healthy meal.

The I and Love and You Naked Essentials Chicken and Duck recipe is one of the company’s bestsellers, so let’s dive deeper into this formula and find out if it’s any good than other kibbles. The brand says that cats love this kibble as it has meat as the first ingredient (which they definitely enjoy). There are no grains, fillers, or by-products as well as artificial colors or flavors. Even finicky eaters will love this dry food as it’s made of ingredients that are both delicious and beneficial for every furry friend in the household.

I and Love and You Naked Essentials Chicken and Duck


Chicken, Chicken Meal, Turkey Meal, Garbanzo Beans, Ground Peas, Pea Starch, Chicken Fat (Preserved with Mixed Tocopherols), Lentils, Flaxseeds, Dried Beet Pulp, Duck, Dried Sweet Potatoes, Natural Flavor, Salt, Brewers Dried Yeast, Potassium Chloride, Choline Chloride, Dried Whole Egg Product, Pea Protein.

Chicken, chicken meal, and turkey meal are the core of the whole recipe. They deliver quality proteins that are essential for the well-being of a true carnivore, i.e. your cat. Garbanzo beans, peas, lentils bring the combo of plant proteins and carbs. Because of other ingredients like sweet potato, beet pulp, the carbohydrate content is slightly higher than you’d expect to see in the cat’s diet. A long list of vitamins, minerals is then completed with probiotics and prebiotics to promote the tummy’s health and ensure all the nutrients are broken down and delivered to the cat’s body.


The formula includes menadione sodium bisulfite complex, the synthetic source of vitamin K, which, unfortunately, doesn’t have a good reputation among vets and pet lovers. It is said to be toxic for the cat’s liver and lungs.

Good Stuff about This I and Love and You Naked Essentials Chicken and Duck Recipe:
  • Chicken and chicken meal are the first ingredients
  • Includes turkey meal and duck
  • Free of by-products and fillers
What You Might not Like about This I and Love and You Naked Essentials Chicken and Duck Recipe:
  • Too many plants
  • High carbohydrate content

I and Love and You Canned Cat Food Reviews

All I and Love and You wet cat recipes come in cans. There are two texture types to choose from: paté and stew. You are free to treat your feline with the beef paté or chicken stew, turkey paté or tuna stew, or pick between other flavors. I should admit that the selection of tastes and textures is not that huge but is definitely enough to find the recipe even the finicky eater will love.

There are also variety packs of 12 cans, so you can provide your furry baby with the delicious variety every single meal intake.

As you open the can of the I and Love and You wet cat food, you can be sure that every piece is free of carrageenan, artificial colors, fillers, grains, or other red-flag ingredients.

If your feline is a fish lover, you should definitely consider this I and Love and You Tuna Fintastic Stew. Of course, fish is not the best product to feed your cat with, but it might be a great treat after all. This grain-free formula is free of any undesirable ingredients and contains tuna as the first ingredient. Fish and vegetable broths are also added to increase the moisture level of the meal. Guar gum is used as a thickener to make the stew look more appealing. This recipe is enhanced with chicken and chicken liver to bring more proteins.

I and Love and You Tuna Fintastic Stew


Tuna, Fish Broth, Vegetable Broth, Chicken Liver, Chicken, Dried Egg Whites, Pea Flour, Carrots, Natural Flavor, Cranberries, Apples, Spinach, Guar Gum, Sunflower Oil.

As tuna is the first ingredient on the list, it is the primary source of proteins in this recipe. The protein content is also increased with the use of chicken and chicken liver. The formula is rich in veggies and fruit like carrots, pea flour, cranberries, apples, and spinach to add the natural vitamins, minerals, and other essentials to the feline’s diet. Guar gum is used to thicken the broth and make the stew look more appealing. Warning!

Like all wet recipes, this one should be stored following the instructions. Do not keep the cans under direct sunlight and store the leftovers in the fridge till the next meal. Good Stuff about This I and Love and You Tuna Fintastic Stew:

  • High moisture content
  • Tuna is the first ingredient
  • Free of carrageenan and by-products
  • Pleasant texture cats love
What You Might not Like about This I and Love and You Tuna Fintastic Stew:
  • Some finicky eaters do not approve

Is I and Love and You Good For Your Cat?

Overall, I and Love and You is below average dry food that features a more healthy alternative to mass-market pet food brands. The ingredient list is not impressive, it’s the same other brands within this price category have.

All the recipes by I and Love and You have meat or fish as the first ingredient. As these are grain-free formulas, vegetables and other plants are added to deliver the optimal nutritional value to the meal. The high plant content is especially noticed in dry food recipes. Wet food also relies on vegetables, but those that do not have a high carbohydrate level. Thus I and Love and You kibble has more carbohydrates, while its canned recipes are moderate in carbs.

Moreover, this company doesn’t pride itself on offering a great variety for cats. However, they considered felines of all life stages and health conditions, so offer recipes for kittens, adult, senior cats. There is also I and Love and You maintenance cat food designed for pets with allergies or digestion issues.

In general, I and Love and You cat food is a decent choice, but it doesn’t stand out among other brands with the quality of the ingredients or anything. Or wait, they do catch an eye with funny sales copy on their website.

What Are Pet Owners Saying About I and Love and You?

I am adding I and Love and You cat food reviews Reddit and other channels for a good reason. That’s the best way for you to learn about the perks of the food of this brand as well as some issues no one but the loving pet parent will tell you.

So, I and Love and You customer reviews are almost positive. Many customers like this one say that their felines love the meals from this brand. None of the gastrointestinal issues have been revealed, and cats just gobble it happily.

review 1

Jessica shares a story of her cat with liver issues whose blood work used to be abnormal. As they tried different brands and nothing helped, they finally found I and Love and You which had changed the situation for the better. After four months of feeding the kitty the limited ingredient formula (Nude Dry Cat Food with poultry), the results of bloodwork and liver reading got back to normal. Now all her three cats are on the I and Love and You diet and are doing great.

review 2

Ashley is happy with the limited-ingredient recipes of I and Love and You brand. She says that her 3-year-old cat suffers from allergies, and their vet suggested switching to the diet with limited ingredients. Their two felines loved that new food right away. The pet parent also noticed positive changes in the coat condition of pets.

review 3

Gabby cat seems to be a very picky eater who won’t eat any other wet food but for the meals from I and Love and You. The large chunks of meat with veggies that are generously flavored with gravy totally made this cat lick the bowl.

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But not all cat owners are equally happy. Some customers report I and Love and You cat food problems. For example, there are many issues related to the condition of the cans delivered to the buyers.

review 5

But the most common problem is that cats just don’t like the flavor for some reason. Perhaps, they just got used to the old recipe or there was something in the formula they didn’t like. Anyway, we’ll never know that and that would remain an eternal secret of why our furry friends are more about eating one brand rather than another.

review 6

Is I and Love and You Brand Worth Trying?

You definitely want to find the best cat food for your beloved furry friend, don’t you? And I understand you. Our four-pawed fellows deserve the best.

So, can you trust I and Love and You brand in terms of cat food? I would recommend this food if you are in search of an above-average recipe for your feline. Their wet formulas are of better quality than kibble, but that’s the common issue for pet food brands.

I and Love and You kibble is high in proteins, but its carbohydrate level is also elevated due to the excessive use of plants. However, there are no by-products, fillers, grains, and other ingredients you would want to avoid in premium-quality pet food. There are also formulas with a limited ingredient list that are formulated for felines with allergies and tummy issues.

Canned recipes for cats by I and Love and You seem to be great. There are patés and stews to choose from, so pick the texture your feline loves and let them enjoy the meal. The patés are blended to create a pleasant and uniform entree, while stews come as chunks in gravy.

Once you decide to pamper your feline with I and Love and You cat food where to buy it? You can buy directly from the company’s website or shop online on marketplaces like Walmart, Chewy, Amazon, Jet, and similar. These recipes are also available in grocery stores and independent pet supply retailers.

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